THE AADC IS SEARCHING FOR A BIG IDEA:

THE AWARDS NIGHT THEME

Get your big idea in by July 2nd 2010 and make sure that no matter what ideas get a gong at award time, your idea is behind every single one of them. The task is more than just creating a poster. The theme for the awards is applied to invitations, online activity, the event itself and a range of other collateral material. (Posters, Tickets, even the Menu) Each year the Theme is the single most important component to ensure a great Awards Show, worthy of your best effort.

The concept should be presented with a simple and brief explanation on how the idea can be applied across the Event and the Promotional and Collateral material supporting it. Rough scribbles may be included to help convey your campaign extensions but are not essential.

Deadline: Submissions are due by Friday 2nd July to Laila via aadc@bigpond.net.au.

We will advise the creator of the winning Theme shortly after and invite them to a meeting to Flesh out the Idea with the Awards Committee. The winning theme will be launched at the 2010 AADC Xmas Party date yet to be confirmed.

Material required for initial submission:
Entrants are asked to supply a single piece that demonstrates the concept and functions as a call for entries. This may be in the form of a poster, viral or direct piece. The concept should be presented in a manner that clearly explains your idea. Submissions should also include a brief written description of how the concept can be applied across the whole Event campaign. Rough scribbles may be included to help convey your campaign extensions but are not essential.

Deadline:
Submissions due 2nd July 2010 .
Send material to Laila via aadc@bigpond.net.au.

Download the brief HERE.