Square Holes is a progressive market research agency with a passion for supporting great branding, advertising and digital. Since launching in South Australia at the dawn of Facebook we have conducted nearly 1,000 missions and spoken with half a million-ish people, from the average Joe, to the quirky and unique. From those near, to those far and wide, we have made a real difference in wide and varied ways – insights to increase sales, build the brand, change attitudes and influence behaviours. From Illumination, to Testing and Monitoring.
Square Holes has a toolbox full of robust survey, focus group and other approaches, as well as ever accumulating tools such as ethnography, in-home immersions, semiotics and whatever it takes to achieve the client’s mission.
With our crew of shipmates pledging their hearts to the shanty ‘the consumer is not a moron,’ we hold in our hearts that people are all-in-all nice, have depth to them, and are best marketed to with authenticity and demonstrated relevance – rather than using a sledge hammer. In our trusty ‘Green Submarine’ we explore what people think below the surface. We have helped guide anti-smoking to airports, beer to bushfires, cheese to casinos, to wind, workplace safety and zoos.