Skip to main content


The AADC is run by an Executive Committee of industry leaders and newcomers who volunteer their time to deliver our purpose.


  • Nic Eldrige

    Nic Eldridge


    Nic Eldridge is the Design Director of Super Studio, a strategic communications agency in Adelaide that specialises in brand communications and strategic marketing for brands. He has worked closely with his clients over the past twenty odd years to design and implement dynamic brand identity systems, building a solid reputation for providing highly effective creative strategies to the professional services sector.

    Nic is a respected member of the design industry known for his no-nonsense approach to design and believes that he only looks good if he has made his clients look great. He has also delivered projects in multiple disciplines, both on an international stage and for the local market.

    Nic was recently the CEO of AGDA (2011 to 2020), steering a massive transition phase for the organisation and growing the AGDA Design Awards to an annual program, more than doubling its size over his tenure. He is the current co-president of Adelaide Advertising Design Club.

  • Paul Kitching cropped

    Paul Kitching


    Paul Kitching aka PK is the Business Development Manager at Fuller Brand Communication, an integrated marketing agency with offices in Adelaide and Sydney. Fuller’s been around for 30 years & PK’s been there for 9 of them. Most of all PK is known for being an über-networker. Always has, always will be… from his days at AMP in the ‘80s, to Country Road, to Rip It Up magazine to now at Fuller, PK is passionate about meeting people, connecting people… During Covid19 he even created his own online networking event, ‘Coffee With PK’, that ran for nearly four years, finishing up in Dec 23 after PK hosted 370 of the networking chats.

    Passionate about South Australia every second of the day, PK is a man with his finger on the pulse for the best things to see, do and enjoy in our excellent state; sharing all of this and more on ABC Radio Adelaide and in the new Fifty+SA magazine. The guy sure does loves to chat…

    PK is proud to join Nic as AADC’s Co-President for 2024 and is keen to ensure the AADC celebrates the creative industry in all its many forms - not just the expected ones too. This is about community, about the next generation of creatives and how we ensure the Club remains relevant and inclusive for all. It’s about how we evolve, how we strive for excellence, and how we encourage, acknowledge and congratulate our peers across the wider creative industry.

Executive Committee

  • Amy05

    Amy Lambert

    Co-Chair of She Creates

    Amy is a founding member of She Creates, having spent many years dedicating her time to the AADC Executive Committee. With over 20 years in the creative communications industry, she is unique in her breadth of experience having worked directly across every facet of graphic design and advertising. A master of multi-tasking and making work life balance look like a breeze, Amy runs her own creative communications business, Make Create, while driving the behind the scenes of She Creates and juggling her young family.

  • Elise01 preferred

    Elise Rundell

    Co-Chair of She Creates

    Elise is the Marketing Manager of Studio Nine Architects, one of South Australia’s largest and leading architecture and design studios. Coupling her background in marketing and architecture, Elise has played a pivotal role in the company’s evolution and positioning within the market since joining the studio 7 years ago. Always keeping her finger on the pulse, with an exceptional eye for detail, she has a strong passion for the communications and events industry. As a then solo marketer, Elise joined the She Creates Committee in 2021 looking to connect with like minds and to help drive community expansion through her passion for events. This year she steps into the role of Co-Chair and is excited to elevate She Creates into its next chapter.

  • Hannah05

    Hannah Pendlebury

    Communications Chair of She Creates

    Hannah is a woman of many words. The hard part is getting her to stop talking. Her freelance copywriting business, Pendle to Paper, means she’s constantly finding the right words for brands and businesses across the country, in almost every format possible.

    Hannah’s background in PR, communications and marketing for large organisations and government agencies positions her perfectly as the new Chair of Communications for She Creates. Although a newcomer to the She Creates committee, Hannah is enthusiastic about spreading the good word. She’s passionate about many things, but uplifting women is her key focus.

    When she’s not waxing lyrical about feminism or the importance of etymology, you’ll find Hannah telling the stories of chefs and food personalities on her latest creative endeavour, Eat With The Podcast.

  • Luke Cussans

    Luke Cussans

    Chair of Education

    With a love of human-centred design thinking, Luke has been creating experiences and design solutions for over 20 years for some of the world’s biggest entertainment brands and local South Australian heroes. As Chair of Education, Luke and the committee are looking forward to opening doors, creating industry connections and championing students in their first steps in the design and advertising world.

  • MM2024 AADC

    Maike Moritz

    Chair of Communications AADC

    As the Lead Designer at Svelte Studios, Maike is an accomplished branding communications expert renowned for her innovative thinking and creative prowess. With her great talent for crafting holistic design solutions to complex business problems, Maike possesses a wealth of experience in product and service development. With expertise spanning print and digital communication design, Maike excels at guiding creative projects from inception to fruition. With 17 years of industry experience serving clients worldwide, Maike brings a wealth of knowledge to the AADC as Chair of Communications and leads an amazing subcommittee team to utilise the power of words and design to keep us all informed.

  • Manuela05

    Manuela Mazzaferro

    Events Chair of She Creates

    Manuela, a seasoned Marketing Manager at Vinify, leads campaigns for SA, VIC, NSW & TAS. She brings 14 years of marketing prowess, fueled by qualifications from TAFE SA in Graphic Design and Commercial Printing. A true jack of all trades, Manuela orchestrates events, crafts campaign timelines, and strategizes with finesse. Her debut on the She Creates Committee reflects her commitment to nurturing young designers, aiming to amplify their impact and fortify connections in the marketing realm. With her multifaceted approach, Manuela not only elevates brands but also fosters a stronger, interconnected marketing community.

  • Marty

    Marty Pepper

  • 1631866968365

    Paul Sobolewski

    Chair of Operations

    Paul works at Rising Sun Pictures in the IT infrastructure department, where he uses a computer to connect to other computers and perform tasks relevant to his job description.
    He also handles the AADC's IT operations.

  • Sandy Aspinall

    Sandy Aspinall

    Chair of Sponsorship

    With over 25 years of experience in South Australia's creative, advertising, marketing, and printing industries, Sandy Aspinall founded Creative Juice SA Recruitment in late 2019 to provide tailored staffing solutions to agencies and businesses alike. Specialising in Permanent, Freelance, and Project roles across all creative industry positions such as Graphic Design, Account Service, Digital, Marketing/Comms, Sales/BDM and more, Sandy simplifies the recruitment process, drawing on her industry knowledge to offer specialist advice.

    As the AADC's Sponsorship Chair, she is eager to leverage her expertise and passion to contribute to the club's continued success. With her extensive background and collaborative approach, she looks forward to an enriching journey ahead with the AADC community.

  • Sarah Luthaus smiling into the camera

    Sarah Luthaus


    As the Managing Director of Ten Past Ten, an Adelaide-based advertising agency, Sarah is responsible for crafting the strategic direction for a global portfolio of clients. With experience working in Adelaide and Sydney, she's been in the industry for over 15 years and understands the power of collaboration and connection. She joined the AADC to further her commitment to these values. Sarah is now in her second year as Secretary for both the AADC and She Creates.

  • Taylor Martin

    Taylor Martin

    Chair of Awards

    By day, Taylor is the Studio Manager at integrated Adelaide agency, Simple. When the sun goes down, she shares the role of Co-President for the AADC, helping to drive the Club and its ambitious agenda forward. She studied Visual Communication (Graphic Design) at the University of South Australia and completed The Advertising Council’s ‘AWARD School’. She’s sat on the Club’s Executive Committee for the last 4 years, playing an integral role in bringing a number of initiatives and events to life, all for the betterment of the industry and those within it, including She Creates.

Sub-Committee Members

  • Communications
    • Shovana Perena
    • Marcela Sandoval
    • Kenneth Ng
    • Caitlin Slater
  • Awards
    • Chris Cooper
    • Amy Marshall
    • Marty Pepper
    • Paul Sobolewski
    • Justin Pounsett
    • Mehernaz Jila
  • Events
    • Todd Osborne
    • Joe Godsell
  • Education
    • Scott Illingworth
    • Jessie Showell
    • Shovana Perena
    • Marcela Sandoval
  • She Creates
    • Alisha Rout
    • Sarah Anesbury
    • Sarah Luthaus
    • Giordana McKenna