Think you’ve got the spark? Let’s turn it into something real.
AdVice isn’t a lecture. It’s not a seminar. It’s a hands-on, in-person, no-BS introduction to the creative side of advertising taught by industry pro James Rickard – one of the few (and maybe the only) creatives to win a major advertising award on every populated continent on the planet!
What you'll learn:
Over four weeks, you’ll learn how to unpack a brief, generate bold ideas, write with impact and art direct like you mean it.
Week 1 – Understanding a brief
Week 2 – Generating ideas
Week 3 – Writing copy
Week 4 – Art direction
AdVice is collaborative. It's designed to be experienced in the room where ideas grow, conversations flow and feedback is instant. That’s why we don’t offer an online option – because you’ll get so much more from being there in person.
What you'll take away:
You’ll complete the course with creative tools you can actually use — whether you’re chasing agency life, freelancing or figuring it out.
You’ll walk away with a Certificate of Completion to add to your CV and the confidence to start building your creative career.
Why AdVice?
Because it’s made by people working in the industry who really care about our craft. We’re not here to make money (your fee just covers the hard costs); we’re doing this in the interest of educating the next generation of creatives and ensuring you can thrive in the career of your dreams.
This course is proudly local; brought to you by AADC and led by James Rickard – ex AADC Co-President and one of the most respected creatives in SA. You’ll learn directly from a professional who knows what it takes to turn a good idea into a great one – and get it out into the world.
AADC is a nationally recognised organisation that’s been championing creative excellence since 1975. Being part of this course means you’re tapping into that legacy – and connecting with a community that’s here to support you well beyond your studies.
Who this course is suitable for:
This course is suitable for students currently studying, or recently graduated from, a related degree.
Some prior knowledge is expected. We recommend registering if you're in your 2nd, 3rd, post-grad year, or are looking for a role after finishing your study. This course is not suitable for 1st year students.
AADC members only – sign up here.
More about James Rickard:
James is a multi award-winning creative director, writer and brand strategist with over 35 years' experience building bold, effective campaigns. A former Co-President of AADC, he’s led work for iconic brands across Australia and is passionate about mentoring the next generation of creative thinkers.