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Square Holes

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Square Holes conducts and publishes customised explorative research on key markets, customers and population segments. We also provide associated consulting and support to ignite positive business and social behaviour change. This includes concept development and testing and monitoring of cultural trends, customer sentiment, brand health and marketing performance. How to reduce bad habits, evolve society, entice customers, enter new markets and prosper.

Topics have traversed education to enhancing recycling and the development of strategic interventions to minimise smoking prevalance, problem gambling, unsafe alcohol consumption, other health issues, road accidents and relationship abuse.

Brand categories explored have included the multi-dimensional lives of people from the arts, to banking, chocolate, to x-rays, youth services and zoos. We have worked with many of Australia's iconic brands, as well as other global brand corporates.