Brands have never had so many ways to reach audiences through their ears – from music streaming, podcasts, radio and smart speakers. But given audio is one of the most intimate forms of media, it’s not enough just to reach people; we need to move them.

In this session, award-winning audio specialist Ralph van Dijk will explain how to capture the essence of a brand in sound and ensure it builds personality across all the ways listeners listen. He’ll then demonstrate why adapting your creative to different audio platforms, is key to making an audience that’s passively hearing, start actively listening.

Van Dijk will provide case studies of brands doing it well (along with some high-profile mistakes) describe the environments where it’s best to not cut-through, and the audio assets no brand should be without.

Ralph is a world authority on effective radio and audio branding.

He started his career as anagency writer winning a Clio Award for one of his first radio ads. He got the hint and has specialised in audio ever since.

Ralph founded Eardrum in London in 1990, and launched Eardrum’s Australian agency in 2006.

It is now the most awarded radio and audio agency in the world, producing effective radio campaigns, audio branding and audio content for advertisers and their agencies around the world.

His passion for audio is fuelled by a determination to innovate, subvert and explore new ways for brands to connect to their audience through sound.

Each year, Eardrum’s work is recognised at the world’s leading award shows. Recent highlights include three Gold Lions at Cannes, One Show Grand Prix, New York Festival Gold,and being named Radio & Audio Agency of the Year three years in a row by the London International Awards.

In recognition of these accolades, he was selected as one of the ‘advertising legends’ to serve as jury President at the 60th anniversary of the Cannes Lions Festival.

His creative workshops never fail to enthuse advertisers and inspire creatives. One day his Mother will know what he does for a living.

$10 for AADC members
$30 for non members.
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