News & Events / Awards

21 Dec

Make an ad and make your mark

Are you an advertising student, a young creative, or think you have what it takes to be one?  
This is your opportunity to create an ad that won’t just get you noticed, it may well change lives.  
The Don Dunstan Foundation is looking for a video 30 seconds to two minutes long to help prevent the baby boomer generation from feeling loneliness and isolation as they age. 
The attached brief outlines the requirements and details.  
Two finalists will be selected, based on both the strength of their idea and the ability to make it within the budget allocated. 
The two finalists will each have $5000 to produce their ads ($2500 in equipment and personnel use from Adelaide’s Media Resource Centre plus $2500 in cash)
Form a team or go it alone. Either way, you’ll have a chance to create something great.
If you need advice or help to sort the good ideas from the not so good, the following advertising mentors are available during the ideas stage:
David Ormston, Associate Creative Director of KWP Advertising
[email protected]

James Rickard, Creative Director and Writer
[email protected]
The two finalists will also have the chance to use advertising industry mentors to help hone their idea and produce the ad.
The two finalists will present their finished ads in a Gruen style challenge at the Don Dunstan Foundation’s AdMental event in April, attended by Don Dunstan Foundation staff, mental health professionals and the Adelaide Advertising Industry.
The winning videos and contributors will gain additional exposure via participating mental health organisations
Forward your scripts/s and any supporting material to [email protected] in the first instance by February 1st, 2019.

Get the brief here




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