If we’d just met at a party and you asked what we did for a living, we’d probably describe ourselves as an ‘advertising agency’. But that’s only part of our story.
Advertising, the way it’s understood, executed and consumed has changed more in the last ten years than the previous fifty. And to do it well, you need to do it all. That’s us. That’s Showpony. Think creative hot-shop and film production company that speaks fluent digital.
We are a switched on team of strategists, writers, art directors, filmmakers, digital developers, producers and project managers who use our skills and smarts to translate strategy and insight into emotion that inspires action.
‘Action’ means getting people to do something, or to stop doing something, change the way something is done and often, to buy ‘that something’.
But it’s not just what we do that counts, it’s how we do it.
We give our clients more ideas, sooner, in the form of a ‘tissue session’. By working through dozens of top level concepts with clients early in the process we can quickly identify what’s working and what isn’t BEFORE we invest time in further development. It’s the ultimate expression of creative collaboration and efficiency, and it works.
Our experience is that the closer clients are to the creative process, the further we can push the boundaries of creativity. And right out on the edges is where the really good stuff happens, that’s where our clients get famous.