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AdCrawl 2024: A Day of Insight and Inspiration

17 July 2024

A huge thank you to Scott Bray and RoofClimb Adelaide Oval for hosting us for AdCrawl 2024.

We had an incredible experience, immersing ourselves in the brief, hearing directly from the client and asking questions as we climbed.

Our journey continued up the hill, where we met Rebekah Regan and Hussain Chaudhry at Wavemaker. They shared valuable insights into media planning and the nuances of out-of-home (OOH) advertising.

After a short walk to Gawler Place, we arrived at Super Studio Australia. With Nic Eldridge's expert guidance, we delved into the brief, asking insightful questions and gaining a deeper understanding of the task at hand.

Next, we hopped on a bus and headed to Black Sheep Advertising. Tom Ootes and Michael Gagliardi deconstructed the brief, helping us pinpoint the client's target audience with precision.

Another quick bus ride took us to Floodlight, where we watched an amazing showreel and had enlightening discussions with Paul Stratton, Stacey Saliba and Henry Williamson about their approach to briefs and the art of visual storytelling.

We extend our gratitude to all the agencies that supported the next generation of creative students from our TAFE and Universities.

Congratulations to Audrey, Ethan, Albert, Samantha, Millie, Austin, Mason, Ben, and Andrew for participating in this year’s AdCrawl and your great outcomes. A huge thank you to OOH Media for displaying the students' work at Rundle Mall.

Images by: Jessie Showell