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Kick-start your career and change lives in the process: entries for AdMental are now open.

27 March 2023

Are you studying creative arts, marketing and communications, film or graphic design? Are you an emerging creative looking for their chance to make a mark?

This is your opportunity to create an ad that won’t just get you noticed, it may well change lives.

AdMental is an annual event, created to harness the power of advertising to help grow our collective understanding of mental health and wellbeing.

Each year a new brief is set with the same overarching objective: produce a thought-provoking 30-60 second video to help change the way people think about and discuss mental health.

To enter, students must submit a script that answers the brief. From here, two finalists are selected based on the strength of their idea. They are provided a production budget of $1,000 and partnered with a local advertising agency who will mentor them through the production process.

The final advertisements will be presented Gruen Transfer style at the AdMental event in November, attended by senior members of government, mental health professionals and the wider adelaide advertising industry. Judged by a panel of industry experts, the winner will receive the Geoff Robertson Memorial Award and a one year scholarship to Award School if they're accepted.

To enter, you must be a student and an AADC member (free for students!). Form a team or go it alone. Either way, you’ll have a chance to create something great.

Submissions are open now and close Monday May 8th, 5pm

Admental is presented in collaboration with AADC, SA Health’s Office of Public Health, the Mental Health Coalition of South Australia and the Don Dunstan Foundation.

A big thanks to Emily Daws, TAFE SA student and designer of the 2023 AdMental poster and graphic.

The Brief

Submit your application

To apply, please submit your script as a PDF or Word Document via the form below. All information will be kept confidential and contact details will only be used for AdMental communications. Applications close Monday May 8th, 5pm.