After a hugely successful inaugural year in 2021, the AdCrawl bus is returning in 2022 to offer 12 students a unique entry point into the creative industry.
Structured as a tour of the most influential media, design and advertising agencies in Adelaide, AdCrawl takes place on September 23 and gives students the opportunity to follow a creative brief through its life stages.
"[We want] to broaden their horizon of what it means to work in the industry and challenge their thinking on where their studies could take them," says Adelaide Advertising and Design Club (AADC) Chair of education Ella Hine.
"We’ll do this by taking students through the brief process from start to finish. Each pit stop at an agency is designed to build on an aspect of the brief and foster their ideas on how they might approach their output. Plus, it wouldn’t be an AdCrawl, without a bit of agency hopping."
AdCrawl students will funnel their day of learning into execution, with the creative they make in response to the brief displayed publicly at an oOH! site on September 26.
Dallas Rodgers, who was a participant in the 2021 event, said AdCrawl gave him the real-world understanding he'd been craving as he finished his university degree.
"I actually found initiatives like AdCrawl and AdMental so much more useful in developing practical skills and industry insight that you could apply in the real world," he says.
"It’s one day of your life, but you learn so much. I have 13 pages of notes I took on the day, so all of that is absolutely invaluable stuff and its real insight."
Students are invited to submit applications for the 2022 AdCrawl event by responding to one of the enduring controversies of our era: Does pineapple belong on pizza?
Entries are accepted across mediums, with students asked to submit either 100 words, a 60 second video or an A3 poster in response to the question. Regardless of medium, Ella says that a successful application is about offering something out of the ordinary.
"Show us what you’re good at and show us with some creativity," she says.
"Answer the brief in your skill-set and bring energy to it while you’re at it. A student in marketing will have a very different submission and approach to a design student. No magic tips, just lean into what you’re good at."
With last year's AdCrawl leading to internship opportunities and employment for some of the students involved, there's plenty of reasons to secure a spot on the bus.