Adelaide’s creative scene is again punching well above its weight, with Showpony and KWP+Partners (formerly Kwpx) at the forefront of Campaign Brief’s 2025 HOT LIST. Securing lucrative positions in the Top 10 Medium Agencies in Australia is no small feat, and these two agencies are far but shy from the competitive Eastern seaboard competition.

2025 saw Showpony climb to an impressive third place, while KWP+Partners rose 4 spots to claim sixth, marking the second year in a row that both agencies have secured a top 10 spot—proof that consistently delivering top-tier work is firmly in Adelaide’s repertoire.

This recognition isn’t just a win for these two agencies—it’s a big moment for Adelaide’s creative industry as a whole. Campaign Brief’s HOT LIST is one of the most respected rankings in Australian advertising, celebrating agencies that stand out for their creativity, strategic thinking, and results.

Campaigns that stole the show:

Showpony landed its spot with standout campaigns like:

Hero Tasmania’s ‘The Biggest Billboard Ever’ – A bold, attention-grabbing campaign that made headlines.
SA Health’s ‘Abuse Shouldn’t Be Part of the Job’ – A powerful message highlighting the importance of protecting healthcare workers.

Meanwhile, KWP+Partners impressed with:

WA Police Union’s ‘Cop Enough’ – A thought-provoking campaign addressing the challenges faced by police officers.
Guide Dogs’ ‘Dogs Unit for Guide Dogs’ – A heart-warming campaign celebrating the vital role of guide dogs in supporting people with vision impairments.

A huge congratulations to Showpony, KWP+Partners, and all the agencies featured in this year’s HOT LIST!

Read the full list here.